Japan’s icons, now local.
Japan is Australia’s number one tourist destination right now (dubbed the thinking mans’s Bali). So 7-Eleven saw a great opportunity to get in on the hype and bring everyone’s favourite Konbini range down under. Targeting Gen Z, we went all in to create a world that felt truly authentic, with Japanese headlines, voice talent and illustrators – even tapping into some pretty niche sub-cultures. Watch this space ;)
