Japan’s icons, now local.
Japan is Australia’s number one tourist destination right now (dubbed the thinking mans’s Bali). So, 7-Eleven saw a great opportunity to get in on the hype and bring their beloved Japanese range down under. Targeting Gen Z, we went all in on authenticity to celebrate the range, with Japanese headlines, voice talent and illustrators – even tapping into some pretty niche sub-cultures. Watch this space ;)
