It’s what John West rejects that makes John West the best

John West really is the best. We had an absolute hoot adding another iteration to this already iconic brand. But landing something that would size up to the infamous bear fight was no mean feat.

From being one of the key creatives that ideated, presented and won this piece of business, to intellectualising the heck out of a bear, a fisherman and the new platform ‘rejection’, it was an absolute privilege and honour to have played a part.

*No baby bears were harmed in the making.