It’s what John West rejects that makes John West the best

Everyone knows John West’s bear fight. You know, the one where the very real bear does an Ali shuffle and spinning back kick. Safe to say, it was no mean feat coming up with a sequel that would do the brand’s iconicness justice.

But, with a tight strategy centered around rejection, and far too many honey soy chicken chips, we delivered something that got muggles saying “funny ad” and “absolute cinema”. So KPI met I guess?!

*No baby bears were harmed in the making.