It’s what John West rejects that makes John West the best

It all started with an unbreathable bear suit in a hot pitch room, which I had the pleasure of watching my fellow creative funnel sweat into. Fitting, given there are few ads as famous as John West’s ‘real’ bear fight. It was hugely exciting and an absolute honour to be part of the creative team that secured this account and added another iteration to its iconic status, if only a little.